Well, the wanky Wikipedia description says crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organisation facing a public challenge to its reputation. In real terms, it’s about helping you keep yourself out of the shit in the first place, but if you find yourself or your organisation at the centre of some kind of shit storm, we’ll help get you out of that. It might be messy. Actually, it could be a lot messy. But we pride ourselves on managing a crisis so as to minimise the fallout to you in terms of reputation – and your back pocket.
We’ll jump in if you’re dealing with an issue that could potentially blow up. Or we can assist if things have already turned nasty.
And after the worst of it is over, we’ll help you understand what you can learn from this. Not in a ‘your mother is so disappointed in you’ way, but rather a ‘let’s not let this happen again and here’s how’ way. We’ll put together a long-term communication, PR and engagement plan to ensure you repair relationships and earn back trust and credibility with the people and organisations that matter.
You pick up the phone (cos this shit is urgent) and tell us about what you’ve got brewing or has already broken (goes without saying your secrets are safe with us). We’ll tell you how we think it’s best to manage the situation and how much that’s going to cost you for every hour we’re fixing your shit. You nod, sign the Ts and Cs and we show up and help take the pain away.