Who the hell is

dani?

I could tell you who I am. Or my nearest and dearest can. They know me and love me, but they also tell it how it is. I have my flaws. So here it is, in their words.

precious mum and dad:

Dani doesn’t suffer fools gladly. Please enquire at a local car dealership for explicit, gory, kick ass details. She’s been known to make grown men cry. Again, please enquire at dealership. She’s no ball breaker, but allow us to explain.

As a child, Dani’s default setting was ‘NO!’ and that hasn’t changed as an adult running a business… but only when it’s concerning something she knows isn’t right and she’s just plain not going to go along with it. Then she endeavours (and usually successfully!) to do what is necessary to make it a YES! situation.

Dani is generous, kind, loving, focused, hardworking, intelligent, enjoys a good joke (usually at poor Chris’s expense!), supportive, successful in anything she sets out to do, has an awesome kickass attitude, and she’s great fun to share a bottle of wine with!

loving little sister katie:

She’s strong and brave, determined and driven. She’s honest, sometimes bluntly but she’s kind and diplomatic with it.

She’s a leader who definitely wears the pants (sorry Chris). She’s confident, smart and funny.

Patient husband Chris:

Dani is inquisitive, an active listener, super bright, and full of life!

(Dani: I really thought he’d be brutal, but I guess he’s too well trained!)

beautiful inside-and-out daughter emma:

My mum is lovely and kind and funny. She’s a great writer. She’s great with people and she doesn’t get grumpy with people fast. Trust me … I know her ‘grumpy’ lol!

fabulous friend shelly davies:

Dani is the epitome of sweet and take-no-shit. She’ll come running with wine and flowers but seriously… if you deserve it, she will TAKE YOU DOWN (probably crying while she does it). Dani is a friend, an example, an amazing leader and businesswoman. She’s my stage-mom, and no one’s ever prouder of my accomplishments than she is!

wonder-woman client martine wong from paterson burn optometrists:

In the time we’ve worked with Dynamic Media, the team have proven so valuable to our business. As company names goes, they live up to their name and are as dynamic in their attitude as they are in their effective styles of communication.

Dani is an independent woman. From her movement away from the daily grind and the security of a constant pay check, to setting up her own business which is scary enough, while she was also raising a daughter and organising her wedding. And on top of that, supporting her husband through his own career.

When I look at Dani I see perseverance, independence, strong ethics…a clear sense of doing what’s right, someone who supports other women, who worries about the right stuff and lets go of the negativity around her. A business woman who does the work she does because she enjoys it.

I see a mother who spends her time guiding her own daughter through life to ensure she gets the very best in life, to be prepared for the worst in life and to be grateful for all that she has. I see a wife who supports and loves her husband.

She is someone who loves and cares about people, and about issues that are dear to her heart. Someone who is close to family and makes family with those who aren’t blood, and would take care of them as if they were.

I see a woman who enjoys life. Dani laughs, loves and cares. It’s not a weakness. Oh no. It is her strength.

--436collage-min

1981

Born on Easter Monday. Doctor almost dropped me on my head. Almost.

1983

Became a big sister to Katie. Pretty much spent the next 16 years making her life a misery and not sharing anything with her. Love you, Katie!

1986

Started at Vardon Primary School. Loved hanging out with my bestie Paul Hobden till teachers decided boys and girls shouldn’t play together and separated us into 2 classrooms. Assholes.

1990

At 10, reading and spelling at a level years ahead. The overwhelming-desire-to-achieve-and-be-top-of-every-bloody-thing seed planted. Except in sport. I suck at all things sport apart from swimming.

1991

Beat all the boys in the 100m freestyle in a regional competition to take the gold medal. Desire to win further amplified.

1994

Moved across the river and made to go to Fairfield College. Friends went to Fraser High. Thought life was over. Wasn’t. Loved Fairfield College and the awesome teachers there.

1997

Took Ms Genet’s media studies class. Fell in love with journalism. Wagged school to go to St Paul’s Collegiate where the All Blacks were training ahead of a test match in Hamilton. Scored an interview with Christian Cullen (who I fully intended to marry) for the school newspaper. Story portfolio landed me a place in Wintec’s Media Arts degree without so much as an interview. Left school with glowing report card marred only by Ms Smith’s glowering comments about wagging PE all year. Pffft, whatevs. Was more interested in studying. She could have found me in the library.

1999

Met future husband. Not Christian Cullen. Was Clinton. Fell in love.

2001

Journalism degree and diploma under my belt, landed first job reporting at City Weekend and then its sister paper, Hamilton Press. Spent 4 fun years honing my craft and spending many hilarious days on the road with some of the best photographers I’ve ever met.

2005-2009

Lived and worked in Perth and Dublin, then back home to settle down, buy a house, go back to work at the Waikato Times, get married. Blessed with Emma in 2009. Light. Of. My. Life.

2010

Clinton diagnosed with terminal brain tumour. Life turned upside down. Chaotic whirlwind of operations, doctors, specialists, hospital appointments, and grief.

2012

Clinton leaves this mortal coil. But darkness clears. Learn that life is brutal, but also fucking beautiful. Go back to work – this time Hamilton News – and rediscover my passion for writing.

2013

Promoted to editor. Get stuck into investigative journalism and generally make a nuisance of myself with various elected members and staff at Hamilton City Council.

2015

Revisit 2012 realisation that life’s bloody short. Must pursue own path in business. Start Dynamic Media. Run it outside of work, helping people with social media.

2016

Nominated for a Canon Media Award for portfolio of investigative stories. Told by bosses to quit writing stories and concentrate on driving the paper’s website traffic. Part of me dies.

2017

Back myself to run my business full-time. Haven’t looked back. Will work with corporates but swears will never work FOR one again, ever.

1981

Born on Easter Monday. Doctor almost dropped me on my head. Almost.

1983

Became a big sister to Katie. Pretty much spent the next 16 years making her life a misery and not sharing anything with her. Love you, Katie!

1986

Started at Vardon Primary School. Loved hanging out with my bestie Paul Hobden till teachers decided boys and girls shouldn’t play together and separated us into 2 classrooms. Assholes.

1990

At 10, reading and spelling at a level years ahead. The overwhelming-desire-to-achieve-and-be-top-of-every-bloody-thing seed planted. Except in sport. I suck at all things sport apart from swimming.

1991

Beat all the boys in the 100m freestyle in a regional competition to take the gold medal. Desire to win further amplified.

1994

Moved across the river and made to go to Fairfield College. Friends went to Fraser High. Thought life was over. Wasn’t. Loved Fairfield College and the awesome teachers there.

1997

Took Ms Genet’s media studies class. Fell in love with journalism. Wagged school to go to St Paul’s Collegiate where the All Blacks were training ahead of a test match in Hamilton. Scored an interview with Christian Cullen (who I fully intended to marry) for the school newspaper. Story portfolio landed me a place in Wintec’s Media Arts degree without so much as an interview. Left school with glowing report card marred only by Ms Smith’s glowering comments about wagging PE all year. Pffft, whatevs. Was more interested in studying. She could have found me in the library.

1999

Met future husband. Not Christian Cullen. Was Clinton. Fell in love.

2001

Journalism degree and diploma under my belt, landed first job reporting at City Weekend and then its sister paper, Hamilton Press. Spent 4 fun years honing my craft and spending many hilarious days on the road with some of the best photographers I’ve ever met.

2005-2009

Lived and worked in Perth and Dublin, then back home to settle down, buy a house, go back to work at the Waikato Times, get married. Blessed with Emma in 2009. Light. Of. My. Life.

2010

Clinton diagnosed with terminal brain tumour. Life turned upside down. Chaotic whirlwind of operations, doctors, specialists, hospital appointments, and grief.

2012

Clinton leaves this mortal coil. But darkness clears. Learn that life is brutal, but also fucking beautiful. Go back to work – this time Hamilton News – and rediscover my passion for writing.

2013

Promoted to editor. Get stuck into investigative journalism and generally make a nuisance of myself with various elected members and staff at Hamilton City Council.

2015

Revisit 2012 realisation that life’s bloody short. Must pursue own path in business. Start Dynamic Media. Run it outside of work, helping people with social media.

2016

Nominated for a Canon Media Award for portfolio of investigative stories. Told by bosses to quit writing stories and concentrate on driving the paper’s website traffic. Part of me dies.

2017

Back myself to run my business full-time. Haven’t looked back. Will work with corporates but swears will never work FOR one again, ever.

--176SHORTslice-min
Trevor Faville
Dynamic Media have 'taken care of business' for me. Its a terrific feeling to be able to have the media aspect of what I do handled by real professionals.It has the direct impact of making me step up what I am doing in terms of the product I make, and in terms of the way I make it.
Leanna Koorey
Having Dynamic Media do the things I find really time consuming has been amazing and they always do a great job, it frees me up do the things I should be doing and things I would rather be doing. Thanks Dani & team.
Allan Halse
Chris and Dani from Dynamic Media manage all our CultureSafe NZ Ltd media releases which has contributed significantly to our high public profile and our role as New Zealand's leading anti workplace bullying organisation. Thanks guys
Shelly Davies
Working with Dani is exactly what her business name promises - Dynamic! I can't recommend her and team enough. Highly recommended for all your PR and Comms needs. So easy to work with and great results. Brilliant!
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